Your idea, live in 30 days. With a plan to your first customer.
Every build is led by me personally. Limited start dates; most begin within two weeks of our call.
- $10,000 USD fixed
- 30 days
- Limited start dates
- Toronto
You’ve had the idea for two years. It’s still a note on your phone.
You can get code anywhere. AI tools will get you 70% of the way for free. Cheap dev shops will get you 90% for a few thousand dollars.
And still, most first products die before launch. The wrong thing gets built. The scope balloons. The launch lands in silence. The money runs out before the first customer shows up.
That’s not a code problem. It’s a decision problem. Which features make the cut. Which users to test with. What to charge. When to ship. I’ve spent 15 years making exactly those calls.
In 30 days you get a live product, real user feedback, and a first-customer plan.
Week 1 is a sprint. We settle who this is for and what makes it different, prototype the core of your product, and put it in front of five real customers on Friday — before a line of production code.
Then the gate. If the idea holds up, I build it, launch it, and hand you a plan to land your first customer. If testing says it needs to change, we pivot and build the sharper version. If you decide to stop, you stop: you keep the hypothesis, the prototype and the research, and you never pay the second half.
Week one produces a winner either way— proof that people want this, or the reason they don’t while it still costs $5,000 to find out.
Who it works for
You can describe who this is for and the problem it kills, and you can get five of those people in front of a prototype in week one. That’s the entry bar. Haven’t done the interviews yet? That’s the first two days of the sprint. Can’t reach those people at all? Tell me on the call — that’s the one gap a fast build can’t close.
The 30-Day Launch
Wk 01
The sprint.
Monday and Tuesday we settle the foundation: exactly who this is for, the problem worth solving, your unfair advantage, who you’re really up against, and the two things that will make you radically better than the alternatives. You leave Tuesday with a one-sentence hypothesis the rest of the week exists to test.
Wednesday and Thursday we sketch solutions and build a prototype convincing enough to earn honest reactions. Friday, five real customers use it while we watch.
By Friday afternoon you know whether it clicks.
Then the gate
BuildPivotStop
Wk 02
The build.
Core workflow first, then everything else in scope. You’re not waiting in the dark: there’s a working URL by the end of week 2.
Wk 03
The cut.
By the end of week 3 you’re using the whole thing yourself and deciding the final cut. Feature freeze lands Friday of week 3, which is the discipline that makes 30 days possible at all.
Wk 04
Test, iterate, launch.
Real people use the real product while we watch, same as week one, except now it’s the actual thing. We fix what they trip on. Then it goes live, you get the keys, and we build your first-customer plan, starting with the most obvious source of first customers there is: the people who just tested it.
By Day 30 you haven’t hired a developer. You’ve launched.
Your part
You’re the Decider. I run the process, do the building, and bring you the options; you make the calls only a founder can make. That means the sprint week up front, 2 to 3 hours a week after that, and decisions inside 24 hours. I move fast. You’ll need to keep up.
What this isn’t
Not an agency.
No account managers, no discovery phases that bill by the month, no team you never meet. One senior product leader, directly accountable, start to finish.
Not a freelancer.
You’re not the PM here. I bring the process, the decisions, and the launch plan. You bring the idea and 2 to 3 hours a week.
Not a course.
We’re not learning how to build your product. We’re building it. In 30 days something real is live and taking users.
I didn’t invent this. I’ve just run it a lot.
Week one adapts the Foundation Sprint and the Design Sprint, developed by Jake Knapp and John Zeratsky and written up in Click and Sprint. Their own argument for why is the reason this service exists: now that AI makes building cheap, the advantage moves to knowing what to build. The launch plan borrows channel-testing discipline from Traction; the whole engagement runs on build-measure-learn from The Lean Startup.
I compress these for a solo founder and a 30-day clock, so it’s an adaptation, not the textbook version. Read all four books — I recommend them constantly and they cost less than lunch.
What you’re paying for is someone who has run these dozens of times, can facilitate them on your idea without being in love with it, and then goes and builds the thing.
Zero to one is not a phase of my work. It is the work.
Four ventures of my own — Shopcaster, Fresh Canteen, Treasure and most recently Dispatch — plus eleven years as a fractional Chief Product Officer for founders across fintech, SaaS, marketplaces and ecommerce. Idea to launch to first revenue is the specific stretch I’ve run over and over, in different industries, on different budgets, for more than 15 years.
That repetition is what you’re hiring. I know which features to cut because I’ve cut them. I know what first users respond to because I’ve sat in the sessions. I know how the first customer gets landed because I’ve had to go land them.
Every build is led by me personally, start to finish.
Idea to live. Over and over.
Dispatch
AI Chief of StaffTwo-person founding team inside a venture studio. $27k collected from paying customers before the product existed; $79k in under six months, every deal closed personally. This offer is that playbook, pointed at your idea.
Birdies & Bucks
birdiesandbucks.golfA live golf skins app: one scorekeeper enters scores, everyone watches the money move in real time, and it settles automatically. V1 shipped in an afternoon, then hardened in the field. Go try it.
AI sales agent
Agentic CRMResearch agents that scored inbound leads against an ICP and drafted the outreach, plus a CRM that worked the pipeline with me instead of waiting to be updated.
Treasure Financial
Family fintechCo-founded. 11k+ families onboarded at 60%+ weekly active. Cut NSF errors 99% with a Plaid integration and a UX rebuild.
Fresh Canteen
Meal kitsCo-founded Canada’s first meal kit service. 10k+ orders in the first six months.
Shopcaster
Ecommerce platformCo-founded a marketplace serving 10k+ independent retailers across 1M+ SKUs. Raised $1.2M+ in venture funding.
Plus the side builds that keep the tools sharp: a macOS meeting notetaker, a teleprompter app for recording talking-head video, and BBTY, an assessment tool built for the Buy Back Your Time community.
Stack
TypeScript · Next.js · Tailwind · Supabase · Stripe · Vercel · Claude Code
Everything ships on a modern, portable stack, built AI-native. You own the repo. Nothing proprietary, no lock-in.
What people say
“Turning big ideas into reality, Matt’s work spanned branding, fundraising, and everything in between. His impact was game-changing.”
Jay Godsall — Founder & CEO, Solar Ship “An incredible product leader. Matt drove growth, improved CX, and built impactful solutions our customers loved.”
Aron Jones — CTO, Treasure “Matt transformed our internal tools, maximizing efficiency and empowering our engineering team to scale with thoughtful, well-executed improvements.”
Patrick Stein — VP Engineering, Tatari
Product work for
Levr.ai · Tatari · CareGuide · Solar Ship · RateMDs
$10,000 USD. Fixed. Here’s exactly what lands in your hands.
By Day 30 you own
- A live production web app on your own domain, with accounts, payments, database, and admin
- Your Founding Hypothesis, one page: who it’s for, the problem, your approach, your competition, what makes you different
- Two rounds of real user testing: a prototype in week one, the finished product in week four, with the findings from both
- A product landing page, written and designed
- A first-customer plan with three channel experiments, scoped and ready to run
- The keys: GitHub repo, hosting, Stripe, analytics, domain, all in your name, with me as a guest you can remove
- 14 days of post-launch defect support
How payment works
$5,000 reserves your start date, $5,000 on delivery. Complex builds (heavy integrations, AI agents) are scoped at $15,000, and you’ll know which you are before anything is signed. If the Week 1 gate ends the project, you simply never pay the second half.
Boutique studios charge $12k to $20k for the sprint alone. Agencies charge $50k+ for the build alone. This is the sprint, the build and the launch. The economics of building changed. Most agencies haven’t passed that on.
Popular add-ons
Lead-gen mini tools and assessments · Marketing landing pages · AI agents and workflow automation · Legacy tool rebuilds · Post-launch iteration retainer
Questions worth asking
Still have questions?
Book a callwith Matt
15 minutes, no pitch. We’ll work out whether this fits your idea — and we both have to think so. If it doesn’t, I’ll tell you what I’d do instead.
P.S.
Here’s the math. A B2B tool at $500 a month pays this back with two customers. At $100 a month, nine. And if the idea fails Week 1 testing, you found out for $5k what most founders spend $50k and a year of nights and weekends learning.
The question isn’t whether $10,000 is a lot of money. It’s what another year of not launching costs you.
— Matt